PC Optimum is also accepted at the gas stations of sister brand Mobil, which launched in Canada as part of the 2017 acquisition of Loblaw's gas station network by Brookfield Business Partners. On March 13, 2018, Loblaw announced that Imperial Oil would switch to PC Optimum as the main loyalty program for its Esso-branded gas stations, ending a 14-year relationship with Aeroplan. According to a Loblaw financial report, the expenses associated with the creation of the PC Optimum brand was 189 million dollars. Several glitches and errors were related to the launch of the PC Optimum program such as difficulty in merging points, missing and stolen points, and several technical issues. As was the case before, only Shoppers Drug Mart locations will offer base points on purchases, at 15 points per dollar spent.
Loblaw acknowledged these difficulties, stating that they were aware "that the transition has not been smooth for some", and were working with customers to rectify them. There were also several technical issues on-launch, including errors when creating an account on the PC Optimum app, the PC Optimum website being down for several hours, stores not giving out new cards, as well as some users' points not being transferred to the new service correctly. Users were instructed to transition their existing PC Plus and Optimum accounts online or do so in person and exchange their cards at Loblaw grocery or Shoppers Drug Mart locations. On February 1, 2018, the PC Plus program merged with Shoppers Drug Mart's similar Optimum program (Loblaw Companies had previously acquired the chain) to form PC Optimum.
In January 2017, an Ottawa man was arrested for fraud and money laundering for the redemption of points from stolen PC Plus accounts to purchase gift cards worth hundreds of dollars in value. PC Plus launched as a digital loyalty program in May 2013.
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